Why You Need To Make Four TikToks A Day | Inside 4Ds

In a recent session of 4Ds, Gary Vaynerchuk shared invaluable insights on the importance of content creation, particularly on platforms like TikTok. He emphasized that the success of ads hinges on the quality of content, urging businesses to adapt and innovate in their marketing strategies.

Key Takeaways

• Content is the key variable for ad success.
• TikTok requires a different approach than other platforms.
• Consistency in posting is crucial for engagement.
• Hiring dedicated content creators can enhance output.
• Understanding your audience is essential for effective marketing.

The Importance Of Content

Gary kicked off the discussion by highlighting a common issue: many ads fail because of poor content. He stated, "The content is the variable of success." This means that regardless of the platform, if the content isn’t engaging or relevant, the ad won’t perform well. This is especially true for TikTok, where authenticity and creativity reign supreme.

TikTok: A Unique Platform

When it comes to TikTok, Gary pointed out that the platform thrives on raw and relatable content. Unlike polished ads that might work on Instagram or Facebook, TikTok users prefer a more genuine approach. This means businesses need to create content that feels organic and resonates with the audience.

Consistency Is Key

One of the main pieces of advice Gary offered was to post more frequently. He suggested that businesses should aim to create four TikToks a day. This might sound daunting, but the idea is to generate enough content to understand what works and what doesn’t. The more you post, the better your insights will be.

Hiring Content Creators

For businesses struggling to keep up with content demands, Gary recommended hiring dedicated content creators. He mentioned that this could be a great opportunity for college students looking for part-time work. "It’s a dream job for someone interested in this subject matter," he said. By bringing in fresh talent, businesses can ensure a steady stream of content while also tapping into the creativity of younger generations.

Understanding Your Audience

Another critical point Gary made was about understanding your audience. He emphasized the need to tailor content to fit the platform and the demographic. For instance, TikTok has a younger audience, so the language and style of content should reflect that. "You might use different words or play with slang for TikTok versus Facebook," he explained.

The Role Of Engagement

Engagement is another vital aspect of content creation. Gary suggested that businesses should find ways to interact with their audience, such as encouraging customers to share their experiences with products on social media. This not only builds community but also provides valuable user-generated content that can be leveraged in marketing efforts.

Conclusion

In summary, the session with Gary Vaynerchuk was a powerful reminder of the importance of content in today’s digital landscape. By focusing on creating engaging, authentic content and being consistent in posting, businesses can significantly improve their marketing efforts. TikTok, in particular, offers a unique opportunity for brands to connect with their audience in a fun and relatable way. So, if you’re not already making four TikToks a day, it might be time to start!