How to Use TikTok As a Catalyst To Your Side Hustle Success | 4Ds With Gary Vaynerchuk
In a recent episode of 4Ds, Gary Vaynerchuk shared invaluable insights on leveraging TikTok for business growth. He emphasized the platform's potential for organic reach and the importance of consistent content creation. Entrepreneurs from various industries joined the session, seeking guidance on personal branding, business expansion, and innovative marketing strategies.
Key Takeaways
- Post Regularly: Aim for three posts a day to maximize engagement.
- Embrace TikTok's Algorithm: Understand that views can vary widely; one post might get 14 views while another could reach 47,000.
- Be Authentic: Authenticity resonates more than high energy or perfection.
- Experiment and Learn: Don’t be afraid to post frequently; it takes time to discover what works.
- Utilize Community: Building a community around your brand can lead to organic growth.
The Power of Consistency
Gary stressed the importance of posting consistently on TikTok. He likened posting infrequently to doing a single push-up and expecting to be fit. To truly harness TikTok's potential, he suggested aiming for three posts a day. This frequency allows for experimentation and helps creators understand what resonates with their audience.
Understanding TikTok's Algorithm
One of the most exciting aspects of TikTok is its algorithm, which is based on user interest rather than follower count. This means that even if a post initially receives low engagement, it can still go viral later. Gary encouraged participants to let go of self-doubt and focus on creating content. He mentioned that it might take around 500 posts before one can accurately gauge what works.
Authenticity Over Perfection
Many entrepreneurs worry about how they come across on camera. Gary reassured them that they don’t need to be overly energetic or polished. Instead, he emphasized the importance of being genuinely themselves. The internet has shown that various styles can succeed, from high-energy presentations to more laid-back approaches. The key is to know your subject and the platform well.
Building Your Personal Brand
During the session, participants shared their backgrounds and aspirations. For instance, Inga, who works at Tesla, expressed her desire to build her personal brand without conflicting with her job. Gary advised her to start creating content on TikTok without referencing her employer, as there’s a significant opportunity for growth on the platform.
Community Engagement
Gary highlighted the importance of community in business. He encouraged entrepreneurs to build a loyal following by engaging with their audience. This can be done through various means, such as Discord channels or social media interactions. The more connected a brand is to its audience, the more likely it is to succeed.
The Future of TikTok
Gary believes that TikTok is currently in a golden age, similar to Instagram a few years ago. He warned that this opportunity might not last forever, urging entrepreneurs to take advantage of it now. He emphasized that those who wait too long may miss out on the chance to grow their brands organically.
Conclusion
In summary, Gary Vaynerchuk's insights during the 4Ds session provided a roadmap for entrepreneurs looking to leverage TikTok for their side hustles. By posting consistently, embracing authenticity, and engaging with their communities, they can unlock the platform's full potential. As the digital landscape continues to evolve, those who adapt and innovate will be the ones to thrive.
