How To Make Content Consistently | New Media Academy

In a recent fireside chat during a trip to Dubai, Gary Vaynerchuk shared his insights on content creation, emphasizing the importance of self-awareness and humility for creators. He discussed how to adapt to different platforms and the significance of diversifying income streams. Here’s a breakdown of the key takeaways from the conversation.

Key Takeaways

• Self-awareness is crucial for content creators.
• Don’t fall in love with a single platform.
• Perfectionism can hinder content production.
• Diversifying income streams is essential.
• It’s okay to post less content.

The Importance Of Self-Awareness

Self-awareness is a game changer for content creators. Gary pointed out that many creators get inspired by others and try to mimic them, which can lead to frustration. Instead, he encourages creators to focus on their strengths. For instance, if you excel in writing, don’t feel pressured to switch to video just because it’s trending. Know what you’re good at and stick to it.

Avoiding The Trap Of Perfectionism

One of the biggest hurdles for creators is the idea of perfection. Gary believes that striving for perfection often stems from insecurity. He shared that when he started, he didn’t worry about making every piece of content perfect. Instead, he focused on consistency. If you’re too caught up in making everything flawless, you might end up not posting at all.

Embracing New Platforms

Gary also highlighted the importance of being adaptable. Many creators become too attached to the platform that brought them success. For example, some Instagram stars hesitated to embrace TikTok, fearing they would lose their existing followers. This reluctance can be detrimental. Platforms evolve, and so should you.

Diversifying Income Streams

When it comes to monetizing content, Gary stressed the need to diversify income streams. Relying solely on brand deals can be risky. Instead, creators should explore various avenues, such as subscription models or selling their own products. The more revenue streams you have, the more secure your business will be.

It’s Okay To Post Less

Gary shared a personal experience of taking a two-and-a-half-year break from content creation. He reassured creators that it’s normal to have periods of low output. Quality over quantity is key. If you need to take a step back, do it. Your audience will still be there when you return.

Engaging With Your Audience

Incorporating your audience into your content creation process can be incredibly beneficial. Gary suggested using Q&A formats to engage with followers. This not only helps generate content ideas but also makes your audience feel involved. Their questions can lead you to new and exciting content directions.

Conclusion

Creating content consistently is a journey that requires self-awareness, adaptability, and a willingness to embrace imperfection. By diversifying income streams and engaging with your audience, you can build a sustainable content creation strategy. Remember, it’s okay to take breaks and focus on quality. Keep creating, and let your unique voice shine through!