Complete Social Media Marketing Strategy For 2025 | GaryVee Keynote

Brandon L. Draper

Brandon L. Draper

— 2 min read
Diverse professionals discussing social media marketing in a conference room.

In a recent keynote speech at Nexstar, Gary Vaynerchuk, known as GaryVee, shared his insights on crafting a successful social media marketing strategy for 2025. He emphasized the importance of organic social media execution and how businesses can leverage social platforms to drive growth and engagement.

Key Takeaways

  • Understand the Interest Graph: Focus on what your audience is interested in rather than just who they are.
  • Daily Content Creation: Commit to producing one to two original videos or images daily across multiple platforms.
  • Tailor Content for Each Platform: Adjust your messaging and presentation based on the platform's audience.
  • Engage with Your Community: Build relationships by interacting with local content and showing appreciation.
  • Leverage AI and Algorithms: Use social media algorithms to validate your content before investing in ads.

The Misunderstanding of Social Media

Gary opened his talk by addressing a common misconception in the marketing world: that all social media is created equal. He urged the audience not to ignore the changing landscape of consumer behavior, particularly the shift away from traditional search engines like Google. As social media evolves, businesses must adapt to these changes to remain relevant.

The Importance of Organic Social Media Execution

Gary highlighted the undeniable power of organic social media. He encouraged attendees to post consistently on five to seven major platforms, including TikTok, Instagram, and Facebook. The goal is to create engaging content that resonates with the audience, rather than simply amassing followers.

The Shift to the Interest Graph

One of the most significant changes in social media is the emergence of the interest graph. Unlike the social graph, which focuses on connections between people, the interest graph prioritizes content that aligns with users' interests. This shift means that businesses can reach potential customers based on their interests rather than their social connections.

Steps to Customer Success

Gary outlined specific steps for businesses to succeed in the social media landscape:

  1. Create Daily Content: Produce one to two original videos or images every day.
  2. Tailor Your Approach: Adjust your content for each platform, considering the demographics and interests of the audience.
  3. Engage with Your Community: Interact with local content and show appreciation for your audience.
  4. Use AI for Validation: Post content organically to gauge its effectiveness before investing in ads.

The Role of Personality in Content Creation

Gary emphasized that while personality plays a role in content creation, it’s not necessary to be overly charismatic. Authenticity is key; businesses should focus on providing value and building trust with their audience. He shared his own experience with Wine Library TV, where he prioritized honest reviews over sales pitches, leading to long-term success.

The Thank You Economy

Gary introduced the concept of the Thank You Economy, where businesses thrive by showing appreciation to their customers. He shared a story about sending a signed jersey to a customer, which resulted in significant business growth. This approach highlights the importance of personal connections and gratitude in building a loyal customer base.

Conclusion

In conclusion, Gary Vaynerchuk's keynote at Nexstar provided valuable insights into the future of social media marketing. By focusing on organic execution, understanding the interest graph, and engaging with the community, businesses can position themselves for success in 2025 and beyond. The key is to adapt to the changing landscape and leverage the power of social media to connect with audiences authentically.

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